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Why Private Enterprise Is Stepping Up to Fight for the Environment

For obvious reasons, surfers have always been proponents of a healthy ocean environment. And it's no secret that a number of climatological factors are threatening our favorite natural playground. Unfortunately, the current political climate is halting funding for environmental organizations like the Environmental Protection Agency (EPA), that try to understand and ultimately provide solutions to these pressing problems.

Pretty Yeah, it's worth saving. WSL / kirstin

But where the government is backing away, private enterprise is pushing forward. A recent article in Fast Company details how a shift toward private funding in science has enabled organizations like the World Surf League to support this vital climate change research.

The WSL has partnered with the Center for Climate and Life out of Columbia University in an effort to better understand ocean health and the state of the climate. The partnership features a program called PURE (Progressive Understanding and Respect of the Environment), which looks into ocean health through various research and advocacy projects, according to the program's mission statement.

Read the rest of the article here.

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