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Beth Greve Joins World Surf League as Chief Commercial Officer

Hailing from a lauded athlete and commercial background Beth brings diverse experience to this role

LOS ANGELES, California/USA (Wednesday, April 19, 2017) - The World Surf League (WSL) today announced the addition of Beth Greve as Chief Commercial Officer (CCO) for the organization, overseeing an international portfolio of commercial and media relationships.

Celebrating the world's best surfing since 1976, and showcasing the same on the WSL app and worldsurfleague.com, the WSL operates over 180 global events across seven distinct product categories, championing the likes of Kelly Slater, Stephanie Gilmore, Mick Fanning, Carissa Moore, Gabriel Medina, Tyler Wright, Greg Long, Grant Baker and John John Florence to name a few.

Beth, former Senior Vice President of Digital at Discovery Communications, Senior Consultant to Jaunt VR and Chief Partnership Officer for YouTube's Awesomeness TV, will head up a bi-coastal partnership team in New York and Los Angeles with regional teams in Australia, Asia, Europe, South America and Africa.

"I'm incredibly excited to join the WSL, a truly digital-first and innovative league," said Greve. "I look forward to bringing my varied experience in the sports and digital worlds to building innovative global brand partnerships and creating exciting new opportunities for growth."

As a seasoned sports marketer with experience managing top professional athletes and a proven commercial track record, Beth brings a diverse background to the role. She began her career working with athletes such as NBA Champions Shaquille O'Neal and Hakeem Olajuwon, before joining Google and subsequently YouTube to manage and lead various sales, strategy and business development divisions. In her capacity as Chief Partnerships Officer for YouTube's Awesomeness TV, she was responsible for building up the brand's revenue business and strategic partnerships to create unique marketing programs.

The world's best surfers have just wrapped up the Australian leg of the 2017 WSL Championship Tour with the conclusion of the Rip Curl Pro Bells Beach in Victoria, Australia. Highlights available at WorldSurfLeague.com and on the WSL App.

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