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A Letter from CEO Sophie Goldschmidt

Hello All,

As some of you are aware, and as the press has been enthusiastically reporting, the WSL is running its first test event at Surf Ranch today. It's likely many of you may have seen clips and photos of Version 2.0 of the wave and are undoubtedly curious.

Today, we've brought a cross-section of the world's best surfers here to test this groundbreaking new WSL facility, technology and also showcase what an event can be like and we're very excited. Having the ability to replicate,even partially, the power and shape of ocean waves for anyone in the world, in any location and at any time is a truly magical thing.

We appreciate the interest and excitement about today and what this means moving forward. That said, today is still very much a test and we will not be broadcasting it live. We will, however, do our best to post videos and photos from the day and a full content offering as soon as possible.

The WSL intends to learn a lot today - how this technology can be applied to live competition, how the surfers perform, how waves are scored, how we cover in broadcast, the overall experience that we can create and what it feels like to witness this kind of surfing.

One thing that will never change for the WSL, however, is that surfing in the ocean remains foundational to what the WSL is and we will always have ocean competitions. As this technology continues to evolve, we see significant opportunities in the competitive arena…and we look forward to bringing you along with us when that happens.

After a month in this new role, I've never been more stoked about the future of our great sport and today's event and this transformative technology is just another example of the many opportunities we have to take surfing to the next level, while never forgetting and moving away from the unique values and culture of surfing.

It's going to be a great day and we appreciate the continued support and enthusiasm for the WSL.

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