Press Room

The Beachwaver Co.® Announces Title Sponsorship of World Surf League's Maui Women's Pro

"Beachwaver Maui Pro" Ultimate Stop on WSL Women's Championship Tour

HONOLUA BAY, Maui, Hawaii/USA (September 27, 2018) - Two brands on a mission to find the perfect wave-the Beachwaver Co.® and the World Surf League (WSL)-have teamed up for the epic finale of the 2018 WSL Women's Championship Tour.

The Beachwaver Co. is thrilled to announce its partnership with WSL as title sponsor of the tour's final event-the first-ever Beachwaver Maui Pro.

2018 will mark the 16th edition of the the event where superstars of women's surfing will battle on some of the world's best waves. Kicking off November 25, the Beachwaver Maui Pro will feature 18 of the world's most dynamic female surfers competing for the event win, and potentially, the World Title.

This partnership extends beyond a shared love of beautiful beaches and perfect waves. "As entrepreneurs, we know the value of hard work and competition," said Beachwaver President and Co-Founder Erin Potempa Wall. "Empowering women has always been an important part of The Beachwaver Co.'s mission, and we are thrilled to team up with an organization that shares a similar vision."

"We are proud to partner with such strong athletes and role models," added Beachwaver Co-Founder and Celebrity Stylist Sarah Potempa. "As the inventor of the Beachwaver, I am beyond excited to work with these incredible women, with equally incredible stories, who are inspirations to people around the world, and who inspire us, too."

"As we come down to the final women's Championship Tour event, the Beachwaver Maui Pro, the WSL looks forward to partnering with Beachwaver to highlight the incredible feats of the women surfers from this year on Tour," said Sophie Goldschmidt, WSL CEO. "The synergy between innovation, empowerment and style connects the WSL and Beachwaver brands, so we are excited to be working together for this event to give our athletes the opportunity to continue to break boundaries."

Having been a regular stop on the women's championship tour from 1999 until 2009, Maui returned to the schedule in 2014 and has been the season-ender on the elite women's tour ever since. The Hawaiian island paradise's sprawling coastline and exotic beaches are the perfect backdrop for competitive surfing and the ultimate inspiration for perfect, Beachywaves™.

"We are looking forward to an amazing partnership," said Sarah Potempa. "We can't wait to celebrate these phenomenal athletes and bring fans of both WSL and the Beachwaver from around the world to Maui to find the perfect wave together."

The Beachwaver Maui Pro will be broadcast live-you can catch all the action at And be sure to follow @TheBeachwaver on Instagram and Facebook for exclusive behind the scenes footage, giveaways and exciting updates.

World Surf League
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