Learn how to go plastic free on your own terms with Founder of Plastic Free July and author Rebecca Prince-Ruiz. After starting a one month, plastic-free challenge in 2011, she spurred a global movement of over 250 million people to reduce their plastic use. She talks about the origins of Plastic Free July, connecting to people outside your "eco-bubble," using intentional language to create a movement, and the impact of behavioral economics on her work to go plastic free.
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Thanks for listening and thanks again to Rebecca Prince-Ruiz for joining us.
For more on Plastic free July, be sure to check out the links below:
Rebecca's book "Plastic Free: The Inspiring Story of a Global Environmental Movement and Why It Matters" is available in AUS via the link here https://www.newsouthbooks.com.au/books/plastic-free/ and will be available in the USA (later this year) here https://cup.columbia.edu/book/plastic-free/9780231198622
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