LOS ANGELES, CA/USA (December 4, 2020) - The World Surf League (WSL) is proud to announce its partnership with the brand SHISEIDO as the exclusive sunscreen of North America is continuing into 2021. The evolved partnership will support WSL events in North America, initiatives with WSL PURE, several key athlete ambassadors, as well as SHISEIDO's global initiative, SHISEIDO BLUE PROJECT.

"The league is proud to continue our partnership with this leading skincare brand in 2021 and the work we will do together this year around Sustainability will have a great impact", said Cherie Cohen, Chief Revenue Officer.

A trusted authority with over 100 years of research and innovation, Shiseido sunscreens have long been the preferred choice of surfers and outdoor enthusiasts alike. Powered by WetForce x HeatForce technologies, SHISEIDO's Ultimate Sun Protector SPF 50+ formulas raise the bar, delivering unparalleled invisible, broad-spectrum protection that's strengthened by heat and water.

Beauty innovation. Born in Japan.
SHISEIDO is a prestige brand that represents the Shiseido Group. Built on a foundation of respect for Japanese ingredients and culture, SHISEIDO is renowned for its commitment to tradition and quest for innovation. In skincare, suncare, makeup and fragrance, SHISEIDO offers superior products and unparalleled technologies that celebrate the art and science of beautiful skin in 88 countries and regions around the world. For more information, please visit:
SHISEIDO Official Website: https://international.shiseido.co.jp/
SHISEIDO Official Instagram account: https://www.instagram.com/shiseido/

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