Chaos Theory: The Original Cut

The 90-second film "Chaos Theory" was produced as the centerpiece of the global brand campaign "You Can't Script This", celebrating the simple truth about the sport: it's innate unpredictability. While this unpredictability challenges us to develop innovative ways to bring the fans as close to the action as possible -- even if waves are breaking a mile offshore -- we believe that it also makes professional surfing so compelling to watch, as it creates the most beautiful, dynamic playing field that delivers unforgettable and remarkable moments.

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