Join WSL PURE and Friends and Catch the #PlasticFreeWave
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WSL PURE teams up with partners in Hawaii on a community art project to inspire solutions to protect our ocean!

Our partners in Hawaii are working hard to protect the ocean and celebrating innovative ways to #StopTrashingWaves with a photo backdrop for fans to pledge their plastic-free commitment and through a canvas bag printmaking activity.

WSL PURE Plastic Free Wave Pipe19 v1 WSL PURE partnered with Kokua Hawaii Foundation, Sustainable Coastlines Hawaii, artists Ethan Estess and Mark Cunningham, Turtle Bay Resort, Hydroflask, Bureo, and Reuse Hawaii to bring plastic pollution awareness to the local community and beyond at the Billabong Pipe Masters. - WSL / Cait Miers

Rafael Bergstrom, Executive Director at Sustainable Coastlines Hawaii shared how, "building a movement to protect our coastlines from plastic pollution means focusing on community. Sustainable Coastlines Hawaii is proud to partner with so many great organizations and individuals to make an impact by finding fun and educational ways to tell the story of plastic pollution to a global audience. From volunteers, to schools, to businesses, to a world-wide audience our collaboration brings together people everywhere to help make change."

Artist Ethan Estess of Counter Current Art worked with local nonprofit Sustainable Coastlines Hawaii to collect and sort trash from the local beaches and built a photo backdrop at Ehukai Beach Park.

WSL PURE Plastic Free Wave Pipe19 v3 In addition to Ethan's art installation, each partner highlighted solutions for our current environmental crisis through art, storytelling, and sustainable design at the canvas bag printmaking booth. - WSL / Cait Miers

Come down to the park, snap a photo in front of the art installation and post your commitment to catch the #PlasticFreeWave to wipe out plastic pollution and #StopTrashingWaves!

WSL PURE Plastic Free Wave Pipe19 WSL PURE partners Kokua Hawaii Foundation and Sustainable Coastlines Hawaii have booths set up at Ehukai Beach Park with lots of educational materials. - WSL / Cait Miers

This activation was timely given the WSL's commitment to eliminate single-use plastics and the recent passing of Bill 40 by the Honolulu City Council on December 4th. Making history, Bill 40 is the most comprehensive piece of legislation to phase out single-use plastic. Legislative wins such as this one are truly effective ways to stop trashing waves. Under the measure, food vendors will be prohibited from providing plastic forks, spoons, knives, straws or other utensils as of January 2021. The ban will expand to plastic cups, lids, and containers the following year.

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