Decisive action was needed to slow the spread of COVID19. Across the globe, lives were upended and businesses were shuttered to "flatten the curve" of infections -- crucial in ensuring that health systems were not overwhelmed.

But in many cases, this necessary -- albeit radical -- action has had unforeseen consequences. This is especially evident in the region around one of the world's premier point breaks, J-Bay. Many locals had their livelihoods upended, in a country which already has one of the highest levels of inequality in the world.

J-Bay J-Bay - WSL / Kelly Cestari

As a result of the lockdown measures implemented by authorities in South Africa, thousands more people are now struggling to put food on the table. That's why local J-Bay surfers have launched a crowdsourcing project called "Let's Feed J-Bay."

"Unfortunately, the current lockdown in South Africa has forced all non-essential businesses into closure and left thousands of wage earning employees in Jbay without any income," the Let's Feed J-Bay Organization said.

"[The] majority of these wage earners live on the poverty line and survive by getting food to mouth on a day-to-day basis."

In less than one month, the initiative had provided over 280,000 meals. It's a cause that Dane Gudauskas and the Positive Vibe Warriors foundation have been quick to support.

This is a perfect way for the surfing community to give back to a region that has played host to some of the sport's greatest moments. J-Bay has been a shining light across several generations, from Tom Curren setting the standard for rail surfing in 1992, to Filipe Toledo's double alley oops in 2017.

To give something back in a time of need, you can find all the information on the Let's Feed J-Bay funding page here.

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