Plastic Free July: How to go plastic free on your own terms

Plastic Free July: How to go plastic free on your own terms

Episode 30

Learn how to go plastic free on your own terms with Founder of Plastic Free July and author Rebecca Prince-Ruiz. After starting a one month, plastic-free challenge in 2011, she spurred a global movement of over 250 million people to reduce their plastic use. She talks about the origins of Plastic Free July, connecting to people outside your "eco-bubble," using intentional language to create a movement, and the impact of behavioral economics on her work to go plastic free.

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Thanks for listening and thanks again to Rebecca Prince-Ruiz for joining us.

For more on Plastic free July, be sure to check out the links below:

Rebecca's book "Plastic Free: The Inspiring Story of a Global Environmental Movement and Why It Matters" is available in AUS via the link here and will be available in the USA (later this year) here

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