LOS ANGELES, Calif./USA (Tuesday, January 26, 2021) - The World Surf League (WSL) today announces the We Are One Ocean campaign calling for the protection of 30 percent of our one ocean by 2030, or 30x30. The WSL encourages people around the world to join the global movement in support of 30x30 and sign the We Are One Ocean petition at weareoneocean.org.
We Are One Ocean is building support for the 30x30 biodiversity targets designed to protect nature and life on earth, with a specific call to fully and highly protect 30% of the global ocean. Those who sign the We Are One Ocean petition will be part of a growing international community urging world leaders to adopt 30x30 at an upcoming United Nations Convention where these targets will be decided.
The campaign is inspired by WSL PURE, WSL's non-profit, which has built a growing coalition of more than 60 Non Governmental Organizations (NGOs) and corporations in support of We Are One Ocean, including the Natural Resources Defense Council, Conservation International, Surfrider Foundation, Sea Legacy, Lonely Whale, PADI and World Sailing.
"Establishing fully and highly protected areas is an incredible way to build resiliency in our ocean. This is a once-in-a-lifetime opportunity to protect critical ocean habitat and biodiversity for generations to come," said Reece Pacheco, SVP Ocean Responsibility, WSL. "This isn't just about the ocean. It's about people. By protecting the ocean, and hitting 30x30, we guarantee a healthier future for all."
The WSL is launching a content series sharing the unique stories of six people's connection to the ocean and their personal motivation for signing the petition. The series will launch on February 9, 2021 and feature prominent surfers, scientists and environmentalists, including reigning WSL Champion Italo Ferreira from Brazil.
"As a surfer, the ocean is my home and my place of work. It's really important to me to do what I can to protect it," said Ferreira. "I hope that by sharing my story and my love for the ocean it will inspire people to sign the petition."
In celebration of We Are One Ocean the WSL will be asking everyone to sign the petition and share a message of love for the ocean over the upcoming Valentine's Day weekend. In addition, WSL will be hosting a series of virtual experiences designed to connect people with their love for the ocean and inspire them to take action to protect it. The experiences include a conversation with writer Siraad Dirshe and Leah Thomas, founder of Intersectional Environmentalist, and charcoal wave drawing lesson with Championship Tour surfer Courtney Conlogue.
Shiseido has joined the WSL as an official partner of We Are One Ocean. Gillette Venus has also joined as an official partner of the campaign as part of their ongoing commitment to using fewer resources by 2030. In addition, the all-new Jeep 4xe hybrid electric has joined the WSL as an official partner of We Are One Ocean.
About WSL PURE
PURE stands for Protecting, Understanding, and Respecting the Environment, and is the non-profit of the WSL. Founded in 2016, WSL PURE is on a mission to inspire, educate, and empower ocean protection, starting with the global surf community. WSL PURE is specifically focused on addressing the climate crisis, marine plastic pollution, and ocean health.
PURE leverages the WSL's incredible platform to shine a light on the people making a difference -- environmentalists, athletes, advocacy organizations, communities, individuals -- and collaborates with world-class, non-profit partners.
Beauty innovation. Born in Japan.
Established in 1872, Shiseido is one of the world's most-trusted beauty brands. Built on a foundation of respect for Japanese ingredients and culture, Shiseido is renowned for its commitment to tradition and quest for innovation. In skincare, suncare, and makeup, Shiseido offers superior products and unparalleled technologies that celebrate the art and science of beautiful skin.
For more information, please visit:
SHISEIDO Official Website: https://international.shiseido.co.jp/
SHISEIDO Official Instagram account: https://www.instagram.com/shiseido/
Shiseido promotes ocean conservation in partnership with the World Surf League through the Shiseido Blue Project from 2019, which organizes beach cleanup efforts and the planting of sand dunes to safeguard shorelines. Shiseido is also the official sunscreen of World Surf League North America.Shiseido Blue Project website; https://international.shiseido.co.jp/shiseidoblueproject.html
Sustainable Beauty Actions (SBAS) is a new, global initiative through which SHISEIDO will implement a range of sustainability-focused activities and products to create social value unique to the beauty industry. The SBAS initiative is built upon three key pillars unique to SHISEIDO: "MOTTAINAI" (recycle and reuse), HARMONY (with society and the environment) and EMPATHY (resonate with all). Based on these three pillars, SHISEIDO will act to help create a more sustainable, beautiful future.
SBAS website: https://international.shiseido.co.jp/sbas.html
About Gillette Venus
As the world's #1 female shave care brand, Gillette Venus always has and always will be committed to ensuring that women's beauty needs are met with our award winning products and through responsible campaigns showcasing and elevating the diverse skin stories that women live all around the world. In addition to our social efforts, Venus wants to help set a new standard of environmental excellence by using fewer resources by the year 2030 through improvements to our environmental footprint across many important areas like packaging, product waste, water conservation, manufacturing operations, and our supply chain. To learn more about our brand, visit www.gillettevenus.com and www.instagram.com/gillettevenus.