This is about as frank of a conversation on Tour life and competition as you're likely to see elite athletes have in a public forum. "On The Process" is a new elegantly-simple film from John John Florence and his team, featuring one of the most electric surfers of a generation, Jordy Smith.
Florence and Smith sit down at the beach in what looks to be Sydney, Australia -- indicating it may have been filmed around the Rip Curl Narrabeen Classic presented by Corona -- and have a heart-to-heart on why they compete, what frustrates and inspires them, and even their views on rivals such as Gabriel Medina -- arguably the most dominant surfer on Tour today.
When the clip was filmed is significant. Since the Australian leg of the Championship Tour, Florence and Smith have both suffered injuries that have taken them away from competition, and in Smith's case, prevented him from representing South Africa at the recent Olympic Games.
Put in the context of these injury setbacks, the candor of their conversation is even more poignant. It's clear they have a long-established relationship which no doubt stretches back to Florence's time on team O'Neill -- Smith's long-time sponsor -- and was strengthened through the years together on the road, traveling the world for Tour events.
Among the topics they discuss is making the leap from the Qualifying Series to the CT.
"I came in so overly confident, and so under prepared," Smith admits of his rookie year in 2008.
They also go deep on the peculiarities of judging, and the sometimes-cruel role luck plays in elite-level competitive surfing. Florence used an example which sums up what for him is sometimes a frustration -- that you could make the hardest drop of you life on a huge wave at somewhere like Teahupoo, and it would only be a mid-range score if the barrel itself wasn't especially long -- the difficulty-to-reward ratio can at times feel off.
Jordy Smith went from Narrabeen to Margaret River, where he claimed a second-place finish. - WSL / Matt Dunbar
"I've lost heats doing every single thing right, and the guy has beaten me doing all [of them] wrong," Jordy notes.
They even touch on their Tour rivals, from Medina to the 11-time World Champion Kelly Slater.
"Gabriel for example, he's like ... it seems like he doesn't care in between events, almost, and then he just shows up and he's just ... going," says Florence of Medina.
John John Florence repping the red, white and blue during surfing's Olympic debut in Japan. - WSL / Sean Evans / ISA
"You just see nothing of the guy, no clips, nothing, no work really, and then all of a sudden it's in the heat," says Smith.
While on Slater, there is agreement on the insurmountable height at which he's set the bar.
"If he wins twelve, the reality is nobody cares. Eleven, twelve, thirteen, it's all so crazy and on such another level," Smith says. "It's nowhere near achievable and especially not the way the sport is now, the way surfing is right now the gap is so much closer between number 32 in the world and number 1 than what it was back then."
This is likely two of the athletes who have pushed the sport forward, like you've never seen them before.
Some Real Talk On Competition With Jordy Smith And John John Florence
Ben Collins
This is about as frank of a conversation on Tour life and competition as you're likely to see elite athletes have in a public forum. "On The Process" is a new elegantly-simple film from John John Florence and his team, featuring one of the most electric surfers of a generation, Jordy Smith.
Florence and Smith sit down at the beach in what looks to be Sydney, Australia -- indicating it may have been filmed around the Rip Curl Narrabeen Classic presented by Corona -- and have a heart-to-heart on why they compete, what frustrates and inspires them, and even their views on rivals such as Gabriel Medina -- arguably the most dominant surfer on Tour today.
When the clip was filmed is significant. Since the Australian leg of the Championship Tour, Florence and Smith have both suffered injuries that have taken them away from competition, and in Smith's case, prevented him from representing South Africa at the recent Olympic Games.
Put in the context of these injury setbacks, the candor of their conversation is even more poignant. It's clear they have a long-established relationship which no doubt stretches back to Florence's time on team O'Neill -- Smith's long-time sponsor -- and was strengthened through the years together on the road, traveling the world for Tour events.
Among the topics they discuss is making the leap from the Qualifying Series to the CT.
"I came in so overly confident, and so under prepared," Smith admits of his rookie year in 2008.
They also go deep on the peculiarities of judging, and the sometimes-cruel role luck plays in elite-level competitive surfing. Florence used an example which sums up what for him is sometimes a frustration -- that you could make the hardest drop of you life on a huge wave at somewhere like Teahupoo, and it would only be a mid-range score if the barrel itself wasn't especially long -- the difficulty-to-reward ratio can at times feel off.
"I've lost heats doing every single thing right, and the guy has beaten me doing all [of them] wrong," Jordy notes.
They even touch on their Tour rivals, from Medina to the 11-time World Champion Kelly Slater.
"Gabriel for example, he's like ... it seems like he doesn't care in between events, almost, and then he just shows up and he's just ... going," says Florence of Medina.
"You just see nothing of the guy, no clips, nothing, no work really, and then all of a sudden it's in the heat," says Smith.
While on Slater, there is agreement on the insurmountable height at which he's set the bar.
"If he wins twelve, the reality is nobody cares. Eleven, twelve, thirteen, it's all so crazy and on such another level," Smith says. "It's nowhere near achievable and especially not the way the sport is now, the way surfing is right now the gap is so much closer between number 32 in the world and number 1 than what it was back then."
This is likely two of the athletes who have pushed the sport forward, like you've never seen them before.
Jordy Smith
Featuring Filipe Toledo, Italo Ferreira, Liam O'Brien, Molly Picklum, Julian Wilson, Rio Waida, Griffin Colapinto, Bettylou Sakura Johnson,
Featuring John John Florence, Jack Robinson, Kolohe Andino, Filipe Toledo, Stephanie Gilmore, Ryan Callinan, Jeremy Flores, Italo Ferreira,
A brilliant showing from CT icon Jordy Smith witnessed the South African navigate a barrel before unloading his forehand power to post a
The former Bells Beach winner Jordy Smith is back in form and overpowering his way into Finals Day, lacing excellence and a 15.50 heat
Featuring Italo Ferreira, Filipe Toledo, Leonardo Fioravanti, Sawyer Lindblad, Caitlin Simmers, George Pittar, Jack Robinson, Jordy Smith,
News
Welcome back to Oz's Wild West and all the open ocean power the Western Australia Margaret River Pro has to offer.
It's time for the world's best to show what they're made of at the Western Australia Margaret River Pro with World Title aspirations and
The 2025 CT Replacement Surfer, Luana Silva, continues to show she isn't letting her opportunity go to waste with the Mid-season Cut
The current World No. 1 Gabriela Bryan earned her first CT victory at Main Break and made sure spectators remembered that with a 15.00 heat
A former CT standout and now wildcard threat, Bronte Macaulay, delivered for her hometown crowd with a blistering backhand attack to