LOS ANGELES, Calif., USA (Monday, January 23, 2023) - Today, the World Surf League (WSL) announced a global partnership with YETI, a leading premium outdoor brand, as the official Drinkware and Cooler of the WSL. This global, three-year partnership spans the elite WSL Championship Tour (CT), as well as the Challenger Series, and marks a new relationship for the two brands starting in 2023.
In this partnership, YETI will host on-site activations, including Hydration Stations, Activation Coolers, and branded event bottles, at select competitions, in addition to a branded-content series exploring the iconic locations on the WSL CT and Challenger Series featuring YETI ambassadors John Florence and Stephanie Gilmore.
"The ocean is one of the wildest places in nature and by partnering with WSL, we can join forces to help protect and celebrate it together," said Paulie Dery, CMO at YETI. "As the official drinkware and cooler of the tour, we will continue to strengthen our relationship and support for the coastal community while helping to reduce the use of single-use plastic in coastal sports with our products."
"We are proud to welcome YETI to the World Surf League family as our new global partner," said Cherie Cohen, WSL Chief Revenue Officer. "This brand has a unique connection to our sport, athletes, and values. We share the same passion for sustainability, the great outdoors, and storytelling."
YETI is also a proud partner of We Are One Ocean (WAOO), the WSL's global initiative to inspire the global surf community to protect and conserve our one ocean and preserve the future of our sport. This year, WAOO will continue to activate at each CT stop, support new grantees, and achieve an even greater impact to protect and conserve our one ocean. As part of this partnership, YETI will provide drinkware, coolers, buckets, and hydration stations at WAOO activations.
YETI's involvement in and support of the coastal community first began with its products' relevance within the space. Over the past eight years, YETI has deepened its relationships within the community, advanced opportunities for storytelling and supporting athletes, and strengthened its partnerships and ambassadorships. Now, as a global partner of the WSL, YETI will further its relationship with surfing, the competitors, and the culture.
The 2023 Championship Tour will include 10 regular-season events in seven countries, starting in January at the Billabong Pro Pipeline and concluding at the Rip Curl WSL Finals at Lower Trestles in San Clemente, Calif., where the men's and women's Top 5 surfers will face off for the WSL World Titles.
About YETI Coolers, LLC
Headquartered in Austin, Texas, YETI is a global designer, retailer, and distributor of innovative outdoor products. From coolers and drinkware to backpacks and bags, YETI products are built to meet the unique and varying needs of diverse outdoor pursuits, whether in the remote wilderness, at the beach, or anywhere life takes our customers. By consistently delivering high-performing, exceptional products, we have built a strong following of brand loyalists throughout the world, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. We have an unwavering commitment to outdoor and recreation communities, and we are relentless in our pursuit of building superior products for people to confidently enjoy life outdoors and beyond. For more information, please visit www.YETI.com.