LOS ANGELES, California/USA (Monday, October 23, 2017) - The World Surf League (WSL) is pleased to announce the 2017 North America partnership with Jose Cuervo® Tradicional, the 100% agave tequila.
Jose Cuervo was first imported to the United States through Southern California and has a long history with professional surfing, including the sponsorship of two major surfing events in the past, the 1978 Cuervo Classic at Sunset Beach in Hawaii and the 2011 Quiksilver Pro in New York.
To celebrate Jose Cuervo's relationship to surfing and beach culture, the partnership with the WSL centers around great storytelling in surf history.
"The partnership between the WSL and Jose Cuervo Tradicional is a great fit culturally," said Beth Greve, WSL Chief Commercial Officer. "The WSL is thrilled to work with such a prestigious and famous brand, and one that has been endemic to beach culture for almost 40 years."
Today, Jose Cuervo and the WSL are proud to release the first short-film of the partnership, titled "Behind the Glass." This piece celebrates the skill, creativity, and dedication required by photographers to capture critical moments that influence the storytelling of surfing and its history. Fans can watch the film here.
In addition, the North America partnership sees Jose Cuervo support the US-based Championship Tour events. The final stop on the women's Championship Tour, the Maui Women's Pro, will kick off on November 25, 2017. The Billabong Pipe Masters, the final stop on the men's CT, will open on December 8, 2017.
The Maui Women's Pro and the Billabong Pipe Masters will be broadcast LIVE via WorldSurfLeague.com, the WSL app and on Facebook LIVE via the WSL's Facebook page. Also check local listings for coverage on CBS Sports Network in the U.S., Fox Sports in Australia, ESPN in Brazil, Sky NZ in New Zealand, SFR Sports in France and Portugal, Sport TV in Portugal and the EDGEsport Network.
About Jose Cuervo® Tequila
Jose Cuervo® is the largest and most widely distributed tequila brand in the U.S. and the world. The Jose Cuervo® portfolio of tequilas includes Jose Cuervo Especial®, the world's best-selling tequila, Jose Cuervo Tradicional®, Jose Cuervo Reserva de la Familia®, Jose Cuervo Golden Margarita®, Authentic Jose Cuervo Margaritas® and Jose Cuervo Margarita Mix®. Jose Cuervo is distributed in the U.S. by PROXIMO, a premium spirits importer founded in 2007 and based in Jersey City, New Jersey. For more information, visit www.cuervo.com.