When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference.
These cookies are essential to enable user movement across our website and for providing access to features such as your profile. These cookies cannot be disabled. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information and cannot be used for marketing purposes.
These cookies allow us to analyze visits and traffic sources so we can measure and improve the performance of our site and enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers, such as Google Analytics, whose services we have added to our pages. Information collected through these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies then some or all of these services may not function properly and/or we will not know when you have visited our site, and will not be able to monitor its performance.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
These cookies may be set through our site by our advertising partners. They may be used to build a profile of your interests and show you relevant adverts or content. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
WSL Stars Encourage Impossible in New Samsung Spot
WSL
Surfing has a pretty profound impact on lives. I'm guessing yours is a good example. You're on this page because at some point in your life -- maybe yesterday, maybe decades ago -- you decided to grab a board, paddle out, and catch a liquid pulse of energy...And it changed you.
But why? What good came of it? And why do we spend so much of our energy chasing that original thrill? Those answers can be hard to come by, but anyone who's experienced it understands why, in this the age of sharing, the allure of riding waves is traveling like never before. And today, more than ever, newcomers all over the globe are being inspired by the world's best.
This is the premise of Samsung's latest cinematic spot, The Snail. The video features a 14-year-old surfer from India named Ajeez, who's a student of Covelong Point Social Surf School in Tamil Nadu. And in this beautifully shot spot he plays a boy who goes from dreaming of coming out of his shell to doing it, ignoring all resistance in his path. And it helps that he's being inspired by watching some of the WSL's greatest in action.
The Samsung team discovered Ajeez earlier this year at the Karnataka Surfing Festival in Sasihithlu Beach. After he won the under-16 division he was asked to come to a casting call. That's where his surfing prowess, his huge smile, and the fact that he wasn't the least bit shy helped him land the job.
"I don't think people realize how big this is for India," Arun Vasu, co-founder of the Covelong school, told The Hindu newspaper. "It puts us right in the center of the surfing scene."
A few weeks later, Ajeez was getting movie-star treatment. "There was a person to hold an umbrella for him, another to carry his towel and surfboard wherever he went, and yet another to iron his pants and shirts all four days of the shoot," said Arun.
The production crew included some 80 people, who worked on the shoot around the clock at the school. It's the third Samsung video featuring WSL stars. Head to Samsung's YouTube to see more.
News
Including a near-perfect heat from Sam Christianson
Praia de Itaúna to Host Stop No. 9 of the 2025 Championship Tour Season
Dave and part-time co-host Mitchell Salazar return to break down all the highs, lows, and critical storylines from stop No. 8 on the
Leilani McGonagle, Jarvis Earle Earn Runner-up Finish
Pro Junior division joins the lineup.