Fifty years ago, Craig Sugihara founded Town & Country Hawaii Surf Shop, and from those humble beginnings in Pearl City, the company became a driving force in progressive surfing. In 1971, starting with a dream and a $3,000 investment, T&C grew to become a pillar in the surf industry, representing Hawaiian surf culture around the world.

Today, T&C has six locations on the island of Oahu, selling everything from top-of-the-line surfboards to apparel, all with the goal of "enhancing the global surfing experience." They also continue to support some of the most inspiring talent in the water.

From the great like Dane Kealoha and Larry Bertlemann in the '70s onward, T&C Hawaii has a long standing history of working with the best surfers to come out of Hawaii. Talent such as Johnny Boy Gomes and Sunny Garcia flew the flag in the '80s and '90s, as did a high-flying young South African named Martin Potter.

Sugihara believed in, "Building a team that represents the essence of Hawaiian surfing -- commitment, power, style and respect."

The company's current team includes Championship Tour competitor Brisa Hennessy and 2017 Big Wave World Champion Billy Kemper. The list goes on to include Kekoa Bacalso and Robert Grilho from the island of Oahu.

"Thank you for celebrating 50 years of Stoke & Aloha with us," shared T&C on Instagram. "A Big Mahalo to all our family, friends and supporters. Looking forward to another 50 years!"

And we are too.

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